Co zrobić, aby miasta i regiony się bogaciły?

Piotr Lutek > Artykuły > Multimedia > Co zrobić, aby miasta i regiony się bogaciły?

Rozmowa z Robertem Stępowskim z portalu marketingmiejsca.com.pl na temat strategii marek miejsc i programów promocji. Przygotowane przed kilkoma laty strategie często nie spełniły swojej roli i stały się urzędowymi „półkownikami”. Co zatem zrobić, by w ostatniej perspektywie finansowej unijnych środków wykorzystać maksymalnie dawane szanse. Czy należy zmienić sam dokument, czy zupełnie na nowo opracować proces wdrażania znajdujących się w nich zapisów? Zapraszam do wysłuchania rozmowy.

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Co zrobić, aby miasta i regiony się bogaciły?

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