Impact: Daj siłę polskiej marce

Piotr Lutek > Artykuły > Publikacje > Impact: Daj siłę polskiej marce

Marka to przede wszystkim słowo zakodowane w umyśle człowieka, mające określony wpływ na decyzje zakupowe, wyróżniające produkt w sposób zdecydowany spośród innych w danej kategorii poprzez dostarczenie pewnego zbioru obietnic, znacznie szerszego, aniżeli sam produkt ze swoimi fizycznymi właściwościami.

P. Lutek, Daj siłę polskiej marce, „Impact. Magazyn o komunikacji marketingowej”, luty 2002, s. 9–12.

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Impact: Daj siłę polskiej marce

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