Impact: Rozszerzać czy nie rozszerzać ? Oto jest pytanie

Piotr Lutek > Artykuły > Publikacje > Impact: Rozszerzać czy nie rozszerzać ? Oto jest pytanie

W ostatnich latach można zauważyć wzmożony ruch w rozszerzaniu marek na nowe linie produktów. Już nie tylko duże międzynarodowe korporacje posługują się tym narzędziem, ale również polskie firmy decydują się na tę taktykę.

P. Lutek, Rozszerzać czy nie rozszerzać? Oto jest pytanie, „Impact. Magazyn o komunikacji marketingowej”, marzec 2002, s. 48–49.

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Impact: Rozszerzać czy nie rozszerzać ? Oto jest pytanie

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