Walka o klienta

Piotr Lutek > Artykuły > Publikacje > Walka o klienta

Ostatnio zostałem zapytany o kolejne kroki związane z budowaniem marki okien i drzwi. Niby nic prostszego. żę, zadanie nie jest takie oczywiste. Większość ma ograniczone środki, a produkt praktycznie identyczny. Nie tylko czas jaki spędziłem, jako menadżer, w firmach okiennych, ale również ostatnie lata, kiedy stałem się konsultantem utwierdziły mnie w przekonaniu, że jest obszar krytyczny dla marki okna, który, w gruncie rzeczy, jest bardzo zaniedbany.

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