Impact: Czy wiemy, czym jest jakość ?

Piotr Lutek > Artykuły > Publikacje > Impact: Czy wiemy, czym jest jakość ?

Jakość zwykle sprawia wszystkim bardzo wiele kłopotów. Kłopoty ma klient, gdy produkt przyniesiony ze sklepu okazuje się zgoła zupełnie czymś innym, niż ten, za który chętnie zapłacił. Kłopot mają przedsiębiorstwa, kiedy potencjalny odbiorca żąda certyfikatu systemu jakości. Wreszcie, kłopot mają analitycy, bo tak naprawdę niezwykle trudno określić znaczenie jakości dla współczesnego rynku i zarządzania przedsiębiorstwem.

P. Lutek, Czy wiemy, czym jest jakość, „Impact. Magazyn o komunikacji marketingowej”, maj 2002, s. 54–56.

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Impact: Czy wiemy, czym jest jakość ?

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