Impact: Dobre imię w cenie

Piotr Lutek > Artykuły > Publikacje > Impact: Dobre imię w cenie

Marka znaczy tyle, co dobre imię. Marka promuje firmę, jest jej wizytówką. Oznacza gwarancję jakości. W połowie lat 90. firmy działające na polskim rynku postanowiły utworzyć organizację broniącą dobrego imienia ich produktów. W ciągu 5 lat Polskie Stowarzyszenie Produktów Markowych ProMarka stało się znaczącą organizacją pozarządową skupiającą 43 firmy.

Impact. Magazyn o komunikacji marketingowej

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Impact: Dobre imię w cenie

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