proto.pl: Samorządy: budowanie marki czy (tylko) promocja?

Piotr Lutek > Artykuły > Publikacje > proto.pl: Samorządy: budowanie marki czy (tylko) promocja?

„Dobra strategia marki to dokument maksymalnie uproszczony, krótki i prezentujący klarowną wizję (…), ale poprzedzony wnikliwą analizą tego, co mamy i gdzie jest wolny obszar, który można zawłaszczyć” – komentuje Piotr Lutek, prezes Synergii. I dodaje, że mimo iż nie wszystkim strategiom samorządów można się wnikliwiej przyjrzeć, wśród tych szerzej znanych najlepszy pomysł na siebie ma Gdańsk. Jego strategia jest wyważona i zawiera cele możliwe do realizacji – także te związane z globalnym charakterem marki miasta.

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proto.pl: Samorządy: budowanie marki czy (tylko) promocja?

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