Segmentacja, rynki docelowe i pozycjonowanie… czyli dylematy współczesnego marketingu

Piotr Lutek > Artykuły > Publikacje > Segmentacja, rynki docelowe i pozycjonowanie… czyli dylematy współczesnego marketingu

Zarówno teoretycy jak i praktycy marketingu przyznają, że w obecnym kształcie rynku, biorąc także pod uwagę utrzymującą się na nim recesję, pierwszą zasadą strategii marketingowej firm będzie nie tyle wyprodukowanie i sprzedaż, ile zrozumienie rynku i odpowiednie działanie. Skłania to do wniosku, że działania ukierunkowanie na wybrane rynki lub segmenty a w końcu grupy docelowe (gdzie wymagana jest elastyczność i krótki czas realizacji) zwiększają szanse na osiągnięcie sukcesu.

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Segmentacja, rynki docelowe i pozycjonowanie… czyli dylematy współczesnego marketingu

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